10 Things You Should Not Tell Your Competitors About Online Video

1. Online Video Shows How "Hip" Your Company Is

To say that video is the key thing right now would be such a massive understatement. Every successful company is using online video, and consumers know this. If you're not using video, what's that say about you?

2. Online Video Shows How Much Your Company Cares

The days of putting up a sales headline, some copy, a close, a guarantee, and 5 PS's are gone. People expect more. They expect a video. When you give them what they expect, it shows that you're not only in touch with your customer base, but that you listen, and care about them.

3. Online Video Demonstrates Your Products To Customers

Famed Internet Marketer Yanik Silver (who uses a private labeled version of our system, by the way) recently launched one of his larger products. When he was telling Scott (High Touch) about how massive the package was, Scott stopped him in his tracks. Scott suggested a video be made of Yanik going through the product, detailing exactly what the customer would be getting. Yanik listened, and along with Missy, they made a fantastic video of the product. Results? A huge success - directly attributed to the video.

4. Online Video Builds Trust In Your Customers

PDBWPTLAT - People do business with people they like and trust. There is nothing more powerful than a person looking through the camera and directly into the lives of their customers. Once that trust is established, there is no need to "hard sell" anyone.

5. Online Video Creates Sales Of Your Products

When a customer knows exactly what they're ordering, it makes the buying decision a no-brainer. They see it, they see what they want, and they order it. It really is that powerful.

6. Online Video Converts Visitors Into Buyers

When you are driving new traffic to your site, the end goal is to have them purchase something. On first arrival, people are naturally skeptical. They want to look around, and see what's what. A video welcoming them, and ensuring them that they're making the right choice will lower their guard, put them at ease, and convert them into a buyer.

7. Online Video Is A Traffic Magnet

Our statistics show that the pages we incorporate video into pull like hotcakes. Even a page we'll bury down a bit (like these tip pages) will end up pulling direct traffic. Why? People link to them, tell their friends about them, etc. Video pulls people into your website.

8. Online Video Boosts Your Search Engine Rankings

If you've been paying attention to major analytical services, they've introduced Time On Site as something they're measuring. Simply put, relevancy can not be established in 30 seconds to 1 minute. A visitor has to actually stay on your site for a while. When they're watching an embedded video (do not offer it to them as a download!), they're staying on your site for longer amounts of time. This increases overall relevancy, and thus, your website ranking increases.

9. Online Video Bridges The Void Between Site and Consumer

A friend of mine once swore he would never do business online. Why? He didn't know the "people behind the website". After all, any 9 year old kid can put up a website, right? When you appear in a video on your website, you're letting your visitors, potentional customers, and life long customers get to know you a little better. This, along with several other tips on this page, coexist to build trust and create customers for life.

10. You Can Get Started In Online Video For $1.00

Adding professionally hosted video to your website is fast, easy, and incredibly affordable. We're so sure that you'll love VideoPaste that we will set your account up for only $1.00 for the first thirty day. Try it, and if you don't see the results you thought you would within those 30 days, just let us know, and we'll cancel your account - no questions asked.