9 Ways Video Helps You Stay Ahead Of Your Competition

1. Videos Bridge The Gap

The proper video will give your customers a glimpse into the "real you". No sales letter can even come close to doing that! Once your customers get to know you, they'll want to purchase from you over and over again!

2. Video Shows It Like It Is

How many times have you thought, "If I could only show them what they're getting for thier money, they'd buy!"? Well, ask yourself no more. An actual video of what the customer is getting has proven to increase sales!

3. Video Clearly Explains Thigs

If you're selling a gadget of some kind, it's best to show your customer how to use that gadget. (Take a look at our ScreenCast, as an example) Once they know how to use your gadget, they're sure to do so!

4. Video Captures Customers' Imagination

How many of you have bought those little remote helicopters because you saw the video of them? While those little things are fun, I don't think I'll ever get it to fly like they did in the video (none the less, I bought one!)

5. Video Connects With People

"People buy from people they like and trust". It's almost our company slogan, and it's one that is very powerful. When you reach out with a video, people will watch it. The more they watch, the more they like. The more they like, the more they trust. The more they trust, the more they buy. The more they buy, the more videos you should make. ;-)

6. Video Raises Your Web Statistics.

The major search engines now look at how much time a person actually spends on your site. If a visitor is there for less than 1 minute, just how can that be counted as a relevant site visit? It can't. When a visitor is watching a video on your site, the average visitor time increases, thus making your site more relevant that your competition.

7. Video Causes Repeat Visits

When a person gets value out of something, they do it again. When someone enjoys a video they saw on your site, they'll bookmark your site, and come back time and time again. This is good in every aspect - a life long customer is time well spent.

8. Video Causes The "Water Cooler" Effect

"Oh my gosh, I saw this video the other day of a couple of guys racing a BMW across the country! I'll send you the link...." That's all it takes to drive new traffic to your website! I did a product review video over a year ago, and it still gets traffic from various sources!

9. Video Makes Your Business Appear More Professional

Bottom line: Video is the key thing in today's market place. If you want to be in the forefront of your industry, you simply cannot afford not to use video on your website.

BONUS: Video Makes An Emotional Connection

Ever felt so strongly about something that it almost brought you to tears? Wish there was a way to pass that emotion on to a customer? Sure, you can try to express that feeling in writing, then hope your customer understands it... or, you can capture that raw emotion on video, and show people how you feel.

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